YouTube expands privacy complaint process, lets users report AI-generated content using their face or voice

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YouTube is expanding its user privacy protection mechanism to include artificial intelligence (AI) content. The video-streaming giant announced on Thursday that users will be able to report AI-generated content that mimics their face or voice. Users can report such videos using the privacy complaint process, an online reporting system that allows them to fill out a form to highlight their issue, share evidence of privacy violation, and share details of the uploader. Once a complaint is filed, it is manually reviewed based on several parameters, and if the complaint is found to be valid, the video is removed.

YouTube lets users report AI-generated content

In a community post, YouTube revealed that it is expanding the privacy request process for AI-generated content that mimics both faces and voices. In November 2023, the company announced that it intends to introduce responsible AI innovation to the platform. At the time, it listed several new features it promised to introduce to protect users from misinformation and deepfakes.

Deepfakes can be understood as synthetic media (generated using AI or otherwise) that has been digitally altered to impersonate another person. In recent times, the incidence of deepfakes has increased significantly. YouTube is now letting users take help of its existing privacy complaint process to report any AI-generated content that mimics their face or voice.

Users can also report a channel if they think the channel is impersonating them. However, this will not be considered the same as a Community Guidelines strike, even if a creator’s video is removed through this process. Notably, YouTube disables a creator’s channel if they have received three strikes.

How YouTube’s privacy complaint process works

YouTube’s privacy complaint process form can be accessed here. This is a lengthy process where users are first walked through six pages that help users figure out if their privacy has been violated and if they have explored all other options before accessing the platform. These include asking the user if they have been harassed, they have contacted the uploader, and they have reviewed the Community Guidelines. They are also told that abusing the process can result in their account being suspended.

However, for genuine privacy complaints, users can go through these steps to reach a longer form where they need to share information about the incident, any evidence, and the uploader. Once the form is submitted, YouTube evaluates the validity of the incident. Once the validity is established, the video is removed from the platform.

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