Why streaming services continue to mess up binge-watching


While some industry insiders argue that binging is actually better at driving subscribers to a streamer’s app — you’ll return multiple times a week, subconsciously absorbing what else is on the service rather than clicking through for a single program once a week — the general public consensus is that “findability,” the act of discovering content on a platform, is nearly impossible. A report from ad trade organization Digital Content Next compares the experience of idly flipping through a streamer’s home screen to “the old days of Blockbuster,” saying it takes longer than it should and effectively kills consumer excitement.

Nearly 60 percent of users report leaving services because they decide they’ve seen everything there is to watch, while a smaller portion, around 36 percent, say they feel exhausted by the whole “what to watch” struggle.

“Consumers see media as a unit, but providers, publishers and platforms see it as a walled garden, and they all want their walled garden to be the best it can be,” says Shapiro. “This has led to the worst user interface in the history of media. It’s frustrating and full of friction, and it’s becoming more and more joyless on a daily basis.” Consumers aren’t watching it as much, he adds, because they feel they can’t watch it all, “despite the fact that they’re paying for it.”

There are some There must be arguments in its favour Bear‘Binge release. (FX and Hulu probably have millions of data points that show this is the right move, despite our knee-jerk reaction.) BearThe pace and 30-minute episodes make it highly addictive and optimized for those “just one more” moments. Plus, the comedy—which Bear It is claimed, although this is debatable – that binge-watches generally perform better than dramas in the model.

Binge-watching typically does favorable things for a new show because viewers can quickly immerse themselves in its world, and research shows that younger viewers — such as Gen Z adults and Millennials, who undoubtedly make up a good portion of total shows — are the ones who are most interested in watching. Bear Audiences usually prefer films releasing simultaneously.

But with Netflix launching its own ad tiers and adding things like live sports, live comedy and WWE, it seems the TV industry might be moving away from the binge model a bit. Sponsors prefer to buy packages, and the weekly model gives you more hits to offer advertisers, Gupta says.

“It used to be that, ‘We’re leaning toward bingeing. We shouldn’t even show ads,'” says Shapiro. “Now the pendulum has swung completely the other way. Everybody is leaning more toward the traditional network thought process, which is that you need ads and subscriptions, and you need to keep people engaged rather than signing them out.”


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