Odyssey is building a ‘Hollywood-grade’ AI text-to-video model to compete with Sora, Gen-3 Alpha


Artificial intelligence (AI) startup Odyssey, founded last year, on Monday shared details about its first AI product. The firm revealed that it is building an AI video model that can create Hollywood-grade visual effects, just like OpenAI’s Sora tool that is yet to be released by the company. The AI ​​model will let users edit and control the output at a granular level, Odyssey’s co-founder says, adding that the firm is working with multiple large language models (LLMs) to generate different layers of output video that can be controlled separately.

How Odyssey’s AI visual model works

In a series of posts on X (formerly Twitter), Odyssey CEO and co-founder Oliver Cameron said the AI ​​startup had raised $9 million (about Rs 75.1 crore) in its seed round funding led by Google Ventures and was currently building a tool that would provide high-quality video that could be customised and edited by users.

Cameron also shared details about Odyssey’s AI technology, claiming it was designed to create “Hollywood-grade” videos. The executive also said the startup was training four generative models to allow users to take “full control over the core layers of visual storytelling.”

Cameron highlighted the problem in existing AI text-to-video models, which is the lack of tools or options to control or edit the output. “As a storyteller, you have very little ability to direct your environments or characters or tweak the fine details of your shot until it’s absolutely perfect. More powerful models are needed,” he said.

To solve the problem, the company is using multiple AI models that will generate a layer of composite video. According to Cameron, four models will independently generate geometry, materials, lighting, and motion. These four layers will be generated simultaneously based on the same text prompt and then combined to render the final video.

The company claims that users will have the option to configure each layer separately for more control over the output. Odyssey will integrate its video output into existing Hollywood tools and systems used to produce visual effects.

At the moment, the AI ​​video model is in its early development stage. There is no launch date for the AI ​​model. However, the company has highlighted that it will continue to share regular updates about its progress. It is worth mentioning that Cameron has previously worked for Cruise and Voyage, two startups working with self-driving vehicles.

The company’s other co-founder and CTO Jeff Hawke previously served as vice president of technology at Wave, an AI firm developing autonomous driving systems.

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