Apple Intelligence feature to be delayed in Europe, iPhone maker blames European tech regulations


Apple will delay the launch of three new artificial intelligence features because of landmark European Union tech rules that require it to ensure rival products and services can work with its devices, the US technology conglomerate said on Friday.

Apple earlier this month outlined its effort to boost AI with a number of new features and software enhancements for its iPhones and other devices in a bid to boost falling sales.

It said Apple Intelligence, which uses AI to generate text, images and other content on command, will be available on iPhone 15 Pro, iPhone 15 Pro Max and iPad, and Macs with its M1 chip and later. iPhone mirroring on macOS Sequoia allows the phone’s screen to be viewed and interacted with on a Mac computer.

The company said on Friday that three features – phone mirroring, SharePlay screen sharing enhancements, and Apple Intelligence – will not be rolled out to EU users this year due to regulatory uncertainties caused by the EU’s Digital Markets Act (DMA).

“In particular, we are concerned that DMA’s interoperability requirements may force us to compromise the integrity of our products, potentially jeopardizing user privacy and data security,” Apple said in an email.

“We are committed to working with the European Commission to find a solution that allows us to provide these features to our EU customers without compromising their security.”

© Thomson Reuters 2024

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