10 most in-demand tech skills for freelancers on Upwork in 2024


According to Upwork’s March list of most in-demand skills for freelance professionals in 2024, full-stack development is the most in-demand tech skill among freelance talent. On Upwork’s list of most in-demand skills for freelance talent, the fastest-growing skills in data science and analytics were generative AI modeling, machine learning, and data analytics. Generative AI modeling in particular saw a 70% year-over-year increase in the fourth quarter of 2023.

Below, we’ve listed the most in-demand skills for freelance professionals, based on what businesses are looking for in the tech, marketing, customer service, accounting and consulting, and design and creative categories.

SEE ALSO: Hiring Kit: Data Scientist (TechRepublic Premium)

Top 10 most in-demand data science and analytics skills for 2024

  1. Data analysis.
  2. machine learning.
  3. data visualization.
  4. data extraction.
  5. Data Engineering.
  6. Data processing.
  7. data mining.
  8. Experiments and tests.
  9. Read or learn attentively.
  10. Generative AI Modeling.

Top 10 most in-demand coding and web development skills for 2024

  1. Full-stack development.
  2. Front-end development.
  3. Web Design.
  4. Mobile app development.
  5. Back-end development.
  6. E-commerce website development.
  7. UX/UI Design.
  8. Scripting and automation.
  9. CMS Development.
  10. Manual testing.

Top 10 Most In-Demand Marketing Skills for 2024

  1. social media Marketing.
  2. SEO.
  3. Sales and Business Development.
  4. lead generation.
  5. Telemarketing.
  6. search engine marketing.
  7. Marketing automation.
  8. email marketing.
  9. marketing strategy.
  10. campaign management.

Top 10 most in-demand customer service and admin support skills for 2024

  1. General virtual assistance.
  2. data entry.
  3. Digital Project Management.
  4. General Research Services.
  5. Dropshipping and order processing.
  6. market research.
  7. Executive Virtual Assistance.
  8. Manual transcription.
  9. Development and marketing of IT projects.
  10. Medical virtual assistance.

Top 10 most in-demand accounting and consulting skills for 2024

  1. Accounting.
  2. Ledger account.
  3. Recruitment & Talent Search.
  4. Financial Analysis and Modelling.
  5. management consulting.
  6. instructional design.
  7. Human Resources Administration.
  8. Business Analysis and Strategy.
  9. tax preparation.
  10. Financial Management/CFO.

Top 10 most in-demand design and creative skills for 2024

  1. graphic design.
  2. video editing.
  3. Presentation design.
  4. Illustration.
  5. image editing.
  6. 3D animation.
  7. Video production.
  8. Product and Industrial Design.
  9. Cartoons and comic illustrations.
  10. Logo design.

Why is freelance work so popular nowadays?

Even during economic uncertainty and with many professionals re-evaluating their work priorities, companies continue to face talent shortages. Recent data from Upwork shows that 64 million Americans worked freelance in the 12 months before the October 24, 2023 and November 9, 2023 voting dates. That’s 39% of the US workforce, the highest ever.

When asked their reasons for freelancing, respondents most often said, “having flexibility in their schedule,” “controlling their financial future,” and “working from a location of their choice.” 60% of the freelancers surveyed work remotely, while 32% of non-freelance professionals work remotely.

“In 2024, emerging technologies like generative AI are having a major impact on the skills-based economy,” Kelly Monahan, managing director of the Upwork Research Institute, wrote in a 2024 report on in-demand skills. “Of course commercial demand for these kinds of skills is growing, but we’re also seeing a complementary effect, whereby AI technology is driving demand for all kinds of jobs in our marketplace.”

Methodology of Upwork Survey

Upwork said the skills data was taken from the Upwork database and is based on US freelancer earnings from January 1, 2023 to December 31, 2023. Each skill had at least 250 projects with active work during this period. Year-over-year growth was estimated by comparing freelancer earnings in 2023 to freelancer earnings in the same period in 2022.

Comment: This article has been updated from the original version, which covered the same report from last year.


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